Since 2013, Choose Woodbridge has been working with local strategic marketing agency, The Bridge, to deliver greater value to members and meet the organisation’s objective of promoting Woodbridge and the surrounding area to visitors and residents alike.
Earlier this year The Bridge gave notice to leave. Convinced of the benefits of using a marketing agency, the Choose Woodbridge team are in the process of seeking a marketing solution to work with long term and have put this out for tender. The Directors of Choose Woodbridge, Geoff Holdcroft and Laura Parkin have agreed with new Chairman James Lightfoot, to appoint Measured Brilliance to replace The Bridge for an interim period over the summer.
Geoff Holdcroft said: “Many will have met and spoken to Hana, Jan, Simon and Michaela from The Bridge numerous times over the last few years. Most will have not known they were an outside agency, such was their passion and commitment to Choose Woodbridge. We are grateful to them for their hard work and dedication over the past few years but confident that, in Measured Brilliance, we’ve found a great team who can continue to offer the same fabulous support and service to our members.”
Hana Dickinson, CEO of The Bridge added: “It’s a fond farewell and the end of a very fulfilling chapter for us. We hold Choose Woodbridge dear to us and we’re happy to be leaving it in the safe hands of Sam and the team at Measured Brilliance. We’ve done a full handover to ensure that they can hit the ground running in July and we look forward to stepping back and enjoying the many benefits of being a member.”
Sam Parnell, Measured Brilliance commented: “We are very excited to start this journey with Choose Woodbridge. This is an exciting time for us at Measured Brilliance, as we take over from The Bridge to keep their excellent work going while a permanent solution is found. We want to help make Woodbridge and surrounds the area to visit in East Anglia. It’s an amazing place to live, visit, explore, eat, shop and so much more. For businesses in every sector, we want to help improve their visibility and feel sure our digital marketing experience will add value to all the Choose Woodbridge members.”
The way Choose Woodbridge members send through all news, events and offers through hasn’t changed. Please continue sending through your info to firstname.lastname@example.org
If anyone is interested in providing a long term marketing solution for Choose Woodbridge, the full Tender is available by this link and the deadline is 5pm on 20th July 2016.