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Woodbridge Kitchen Company gets locals recycling and shoppers smiling with cunning campaign

News ArticleWoodbridge Kitchen Company gets locals recycling and shoppers smiling with cunning campaign

Woodbridge Kitchen Company raised money for charity and got people recycling their old pots and pans with a cunning spring campaign.

What began as a 10% discount on bakeware took on an environmental angle with Woodbridge Kitchen Company offering shoppers a further 5% discount, when they traded-in their rusty old roasting tins, oven trays and pans for recycling. During the month-long promotion, the shop saw more than 130 trays and pans traded-in which will be scrapped and any money raised will go to charity.

Winners have been announced for the accompanying social media selfie competition the ‘Deadpan Challenge’. The aim of the game was to pose with an old pan or tin for a chance of winning a set of silicon utensils. People of all ages joined in including other businesses, dogs and local celebrity and mascot, Millie the Tide Mill Mouse. Emily Hunt (pictured collecting her prize), Katie Wells and Lorraine Finn each won a set of silicon utensils for their selfies.

Paul Venediger, Owner of Woodbridge Kitchen Company, said: “We wanted to do something a bit different and capture the imaginations and the attention of local shoppers. Everybody has that 20-year-old rusty roasting tin that gets wheeled out every Sunday, or a deformed cake tin that they forget to replace between bakes. We just wanted to help these distressed dishes retire with dignity and make way for some new favourites.”